# amazon.co.uk

amazon.co.uk traffic · monthly visits 322.09M · Vaneform

amazon.co.uk had about 322.09M visits in September 2026, down 7.98% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does amazon.co.uk get?

- Estimated monthly visits: 322.09M (2026-09)
- MoM: -7.98%
- Global rank: 82
- Country rank · United Kingdom: 4
- Average visit duration: 05:35
- Pages per visit: 7.30
- Bounce rate: 33.71%
- Search share: 23.4%

## Where does amazon.co.uk's traffic come from?

- Direct: 46.3%
- Display ads: 3.9%
- Email: 2.3%
- Generative AI: 0.5%
- Other: 2.4%
- Referrals: 5.8%
- Search: 23.4%
- Paid search: 9.5%
- Social: 6.0%

## Which countries visit amazon.co.uk?

- United Kingdom: 84.9%
- United States: 2.9%
- Ireland: 1.3%
- Germany: 0.8%
- China: 0.8%

## What keywords send traffic to amazon.co.uk?

- amazon: Estimated visits 6.97M, Monthly searches 80.26M
- amazon uk: Estimated visits 5.32M, Monthly searches 1.53M
- amazon prime: Estimated visits 425.05K, Monthly searches 8.51M
- prime video: Estimated visits 182.24K, Monthly searches 14.21M
- product: Estimated visits 182K, Monthly searches 17.78M

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