# aetna.com

aetna.com traffic · monthly visits 9.64M · Vaneform

aetna.com had about 9.64M visits in September 2026, down 3.24% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does aetna.com get?

- Estimated monthly visits: 9.64M (2026-09)
- MoM: -3.24%
- Global rank: 3,497
- Country rank · United States: 726
- Average visit duration: 06:47
- Pages per visit: 8.49
- Bounce rate: 20.62%
- Search share: 22.6%

## Where does aetna.com's traffic come from?

- Direct: 47.0%
- Display ads: 5.2%
- Email: 9.0%
- Generative AI: 0.6%
- Other: 0.1%
- Referrals: 10.3%
- Search: 22.6%
- Paid search: 4.5%
- Social: 0.9%

## Which countries visit aetna.com?

- United States: 97.9%
- United Kingdom: 0.6%
- India: 0.3%
- Philippines: 0.2%
- Canada: 0.1%

## What keywords send traffic to aetna.com?

- aetna: Estimated visits 479.85K, Monthly searches 399.08K
- aetna login: Estimated visits 190.9K, Monthly searches 127.6K
- aetna insurance: Estimated visits 19.38K, Monthly searches 13.99K
- aetna member login: Estimated visits 15.22K, Monthly searches 17.38K
- aetna dental provider login: Estimated visits 13.13K, Monthly searches 16.83K

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