# aarp.org

aarp.org traffic · monthly visits 35.59M · Vaneform

aarp.org had about 35.59M visits in September 2026, down 6.80% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does aarp.org get?

- Estimated monthly visits: 35.59M (2026-09)
- MoM: -6.80%
- Global rank: 1,103
- Country rank · United States: 252
- Average visit duration: 09:04
- Pages per visit: 5.57
- Bounce rate: 46.34%
- Search share: 21.5%

## Where does aarp.org's traffic come from?

- Direct: 37.7%
- Display ads: 21.3%
- Email: 8.0%
- Generative AI: 0.1%
- Other: 1.3%
- Referrals: 2.8%
- Search: 21.5%
- Paid search: 4.8%
- Social: 2.6%

## Which countries visit aarp.org?

- United States: 95.7%
- United Kingdom: 1.0%
- Canada: 0.7%
- Mexico: 0.3%
- Hungary: 0.1%

## What keywords send traffic to aarp.org?

- aarp games: Estimated visits 1.61M, Monthly searches 535.86K
- aarp: Estimated visits 213.14K, Monthly searches 191K
- aarp login: Estimated visits 169.47K, Monthly searches 125.76K
- crossword puzzles: Estimated visits 122.7K, Monthly searches 340.35K
- solitaire: Estimated visits 59.85K, Monthly searches 5.14M

Canonical: https://vaneform.com/e/aarp-org