# 23andme.com

23andme.com traffic · monthly visits 3.21M · Vaneform

23andme.com had about 3.21M visits in September 2026, up 6.29% from August; most traffic is email.

Report updated 2026-10-08

## How much traffic does 23andme.com get?

- Estimated monthly visits: 3.21M (2026-09)
- MoM: +6.29%
- Global rank: 11,892
- Country rank · United States: 2,889
- Average visit duration: 04:41
- Pages per visit: 7.15
- Bounce rate: 25.50%
- Search share: 8.8%

## Where does 23andme.com's traffic come from?

- Direct: 21.6%
- Display ads: 0.7%
- Email: 54.9%
- Generative AI: 0.5%
- Other: 0.0%
- Referrals: 8.2%
- Search: 8.8%
- Paid search: 1.8%
- Social: 3.5%

## Which countries visit 23andme.com?

- United States: 83.6%
- Canada: 4.2%
- United Kingdom: 3.6%
- Brazil: 1.2%
- Germany: 0.8%

## What keywords send traffic to 23andme.com?

- 23andme login: Estimated visits 9.29K, Monthly searches 9.5K
- 23 and me login: Estimated visits 5.26K, Monthly searches 3.02K
- 23andme: Estimated visits 5.13K, Monthly searches 141.72K
- 23 and me: Estimated visits 3.54K, Monthly searches 73.97K
- 23&me login: Estimated visits 980, Monthly searches 960

Canonical: https://vaneform.com/e/23andme-com